I’m Andrei Dinu, a passionate Senior Product Designer with love for crafting products from zero by helping with User Experience, Research, User Interface Design, and Prototyping. Currently working at JIMDO, responsible for creating and growing our new product, JIMDO Dolphin.

Creation Process

Creation Process

A ready-to-publish website in less than 3 minutes and how we achieved this


JIMDO Dolphin is JIMDO's new product who empowers young businesses to create their much needed online presence. JIMDO Dolphin helps the customers create their fresh new website with their content and custom text right out of the box and ready to go live. 


To achieve this, we started with the Creation Process. This was a crucial step in our new product as it allowed us to gather important data from external services like Facebook and Google, where the customer already had a presence. Using this powerful input is what helped us deliver a ready-to-publish website in less than 3 minutes. 


After considering and testing different solutions we decided to go with the chat approach. In our early tests, we found out that a chat approach helps our customers conquer their fear when starting to interact with a new tool by providing a familiar environment that they already use. Furthermore, it created another magic moment in our system. Imagine answering a couple of questions and ending up with a beautifully crafted website targeted exactly on your business industry.


Role


I was responsible for the concept, design and user testing of the whole Creation Process. For more information about this project you can contact me here.


Responsibilities


Research

Wireframing

User Testing

User Experience

Product Design

CMS

CMS - WYSIWYG & mobile first

The road to owning easy


When it comes to editing your website a lot of users think of it as a complicated process. As one of our main constraints was and still is to own easy, we tried to remove as much complexity as possible from the system by using patterns that were already learned from other popular products/platforms like Docs and Word.


Designing and implementing a WYSIWYG editor comes with its own challenges, especially if it is mobile first. We realised quickly that the CMS should focus on website editing and everything else that has to do with settings and all the other options like SEO, statistic and profile settings should not be in the user’s focus.


This allowed us to remove a lot of clutter and only give our customers the editing tools they needed to focus on their website content. Every option was heavily weighted. What we ended it up with was a clean system where our users can easily write text, swap up their images or add new blocks of content depending on their individual needs.


Role


I was responsible with the concept and design of the whole CMS product for JIMDO Dolphin. I was also heavily involved in user testing and research. For more information about this project you can contact me here.


Responsibilities


Research

Wireframing

User Testing

User Experience

Product Design

Add Blocks CMS

Blocks and Block controls

A modular system that gives options but always yields fully working layouts


JIMDO Dolphin’s CMS is based on a modular system that allows the users to add or remove blocks as they need to. This meant that the block designs had to work together no matter in which combination or configuration they were used. 


Each block has a set of design rules that it needs to meet. If it’s not a special block (like a contact block) than it should have at least one image, title, text, main and secondary call to actions. 


As this might feel too much, depending on the use case of a specific block, we realised we needed a way to be able to hide and show different elements. This in turn gave a lot of flexibility to the users as they could achieve different layouts just by switching on and off the different elements provided with each block. We called them Block Controls and they really make the product feel magical.


Role


I was responsible for the concept and design of the block system and block controls inside JIMDO Dolphin's CMS. For more information about this project you can contact me here.


Responsibilities


Research

Wireframing

User Testing

User Experience

Product Design

Website Design CMS

Design

Ensuring beautiful results for all levels of design literacy


JIMDO Dolphin launched with 13 beautiful crafted styles. Each style was created with a 5 color palette and 2 different font families paired together for title and body text. 


That means that you can quickly achieve a Modern, Minimal, Elegant or a Playful look just by switching your style and the entire website transforms. Text not only changes to a new font but also adjusts its color to provide better contrast against the background for improved readability.


Role


I was responsible for the concept and design of the first 13 design styles and how they get applied to the website. For more information about this project you can contact me here.


Responsibilities


Research

Wireframing

User Experience

Product Design

Domain search

Conversion

How using prior learnings helped the new product gain traction 


Starting as part of the Growth Team at JIMDO allowed me to learn and keep in mind the business side of the product. Whilst there, we tested a lot of ways to increase conversion which led to one of our biggest learnings: having the custom domain trigger inside the creation process spiked our direct sales by 40%.


With this learning in mind we did the same for JIMDO Dolphin, only this time we reconsidered the whole checkout process. This helped the product gain traction in its early stages. It’s an ongoing process of testing and improving like with every other aspect of the product.


Role


I was responsible for the concept and design of the whole checkout process. For more information about this project you can contact me here.


Responsibilities 


Research

Wireframing

User Testing

User Experience

Product Design